The First Step

The first step

Starting a business seems like a mammoth leap of faith. Running a company, being a business owner, entrepreneur, or CEO… those terms all seem so far away from who I am as a normal, everyday woman, Mum and wife. And yet, here I am – a week away from launching my business after almost 3 … Read more

12 Lead Generation Strategies For Small Businesses

Lead Generation Strategies For Small Businesses

Generating leads is essential for any business, but it can be especially challenging for a small business. No matter what business you’re in, generating qualified leads interested in your products and services is essential for growth. But when it comes to small businesses, it can be especially challenging to drive conversions. That’s why it’s important … Read more

4 Things I Wish I Had Known When I Started My Business

Things I Wish I Had Known When I Started My Business

It was the year 2013. Miley Cyrus dominated the charts with “Wrecking Ball” which, as I didn’t yet know at the time, was to become the perfect soundtrack for the most life-altering moments both 2013 and fate had set out ahead of me. Table of contents: It was one of the hardest things I have … Read more

6 Things to Keep in Mind Before Starting Your Wholesale Business

Things to Keep in Mind Before Starting Your Wholesale Business

Are you a D2C fashion brand thinking about starting your wholesale channel? If so, there are a few things you should keep in mind before making the plunge. Let’s talk about 6 key parameters that every brand should consider to set your business up for success! Table of content Brand story and customer segmentation Product … Read more

5 must have apps for any small business

Must have apps for any small business

For anyone running a small business you know that having the right staff is essential, but having the right apps and tools can also make a significant difference in the efficiency and success of the business. Throughout my 5 years of owning and running Time’s Up Escape Rooms, I have gathered many different apps to … Read more

Validating your business idea

Validating your business idea

Coming up with a business idea is hard, but it’s even harder to validate! You don’t want to spend time and money on an idea that will never get off the ground. In this post, I will cover some simple ways to validate your business idea. Table of content Who is your customer and what … Read more

A community first mindset for founders

Community first mindset for founders

As the pandemic accelerated digital adoption and the convergence of the physical and virtual worlds, especially with eCommerce, we have also seen a shift in consumer behaviour towards more values-driven, helpful, collectively conscious, and local shopping experiences. Google reported that searches for “support local businesses” grew globally by over 20,000% between 2019 and 2020. (1) … Read more

Starting the new year with 6 self-care strategies

Starting the new year with 6 self-care strategies

With the fast-paced world of start-ups where innovation, and cutting-edge strategy dominate the scene, an important factor that easily takes the sideline is self-care. As founders, we benefit from the flexibility and freedom of choosing our office hours. As good as that sounds, we can all relate to the time when we found ourselves glued … Read more