Validating your business idea

Validating your business idea

Coming up with a business idea is hard, but it’s even harder to validate! You don’t want to spend time and money on an idea that will never get off the ground. In this post, I will cover some simple ways to validate your business idea. Table of content Who is your customer and what … Read more

A community first mindset for founders

Community first mindset for founders

As the pandemic accelerated digital adoption and the convergence of the physical and virtual worlds, especially with eCommerce, we have also seen a shift in consumer behaviour towards more values-driven, helpful, collectively conscious, and local shopping experiences. Google reported that searches for “support local businesses” grew globally by over 20,000% between 2019 and 2020. (1) … Read more

Starting the new year with 6 self-care strategies

Starting the new year with 6 self-care strategies

With the fast-paced world of start-ups where innovation, and cutting-edge strategy dominate the scene, an important factor that easily takes the sideline is self-care. As founders, we benefit from the flexibility and freedom of choosing our office hours. As good as that sounds, we can all relate to the time when we found ourselves glued … Read more

5 ways founders can drive growth using data-driven insights

Drive growth using data-driven insights

Brands face more competition than ever across diverse digital spaces. So how do you succeed at marketing when the rules are constantly changing? And when is the right time to tap into data as your secret weapon? Here’s our top five favourite tips to help founders fight fair in a fluid, fast paced world. Table … Read more