Tips on building an A+ email marketing strategy

Creative abstract postal envelopes sketch on modern laptop background

Suppose you’re running a small business or trying to improve sales for your e-commerce empire. In that case, running an effective email marketing campaign can be one of the cheapest and most engaging ways to connect with customers. Although spam gives email marketing a bad reputation, customers still value emails from brands. A recent Hubspot study found … Read more

5 Key metrics to measure your email marketing success

Sending email using a laptop

Running an email list can be a full-time job. When you’ve finished making one masterpiece, it’s already time to start the next one. It’s easy to forget to measure and analyse all of the different metrics available in email marketing. In this blog, we’ll cover some of the most important metrics that you should keep … Read more